"Transparency"

So I'm coming upon problems with one of my jobs, which is truly unfortunate because it's the closest thing there is to the #2 coffee shop in Lincoln, and it's one of my employers.

You see, the owner of this shop will wax poetic about the virtues of transparency of his business, the fact that you can see his roast log on his website, and know about everything about his shop. BUT, the moment transparency becomes valuable, opacity will automatically come in to play. He invited someone from out of town to come and give him pointers on roasting, barista-ing, etc. When I came in with my camera, I got pulled off to the side, and the owner told me that I shouldn't post any pictures of this person being IN TOWN for a reason so weak that I can't recall, he may have just said that he wants it kept on the down-low.

Never-the-less, this week has been a real eye-opener for me, as far as quality and commitment goes. I cupped coffee for the first time, and am slowly eking my way to pouring a legitimate rosetta. I'm slowly starting to grasp what goes into roasting, and it's genuinely impressive. The sad state of affairs in Lincoln seems to show that we're small peanuts compared to some of the big dogs, and there's (in my eyes) one legitimate roaster in the city.

More later, seeing as this blog is primarily for me, and isn't hot-linked anywhere, as far as I know.