Moving On?

Coffee is starting to irk me.

Too many people become a part of the Coffee Community/Cafe Culture Community with illusions of grandeur, and I'm starting to realize that it's potentially not for me. Too many customers don't actually care about the quality of the drink being prepared; at most, they care that it's Certified This or Certified That, but shrug at what's truly important: is it any good? Is the person roasting the coffee or making the coffee or paying the people making the coffee a good person?

Espresso is difficult to manage, and it's something I've grown to appreciate - the fact that Espresso is my Fickle Friend. Some days, it clicks; some days, not so much. I love making coffee, I love giving people great espressos, or great lattes; but it's an aesthetic thing for people. People want to be seen drinking coffee, or having coffee from such and such a shop - the smaller independent, the not-chain.

So, I'm going to apply at a Screen Printing company, and see if I enjoy that. I think that coffee, for me, is something I need to get into myself, so I can set the standards and make the menu.

We'll see.